Blog

In the ever-evolving world of design, the age-old conundrum of balancing artistic passion with financial stability remains a hot topic. As designers, we pour our souls into our work, but let's face it – we also need to make a living.

What makes these tiny studios truly remarkable is their ability to challenge conventional notions of workspace design. By embracing the principles of compact living, designers are forced to think outside the box and maximize every inch of space for both functionality and inspiration.

When it comes to rebranding, there are three shortcuts you absolutely want to steer clear of:

Your logo isn't just a design; it's the essence of your brand distilled into a visual representation. It's the first touchpoint consumers have with your brand, and in a world bombarded with choices, it's crucial to make that impression count.

To succeed, brands, like politicians, need name recognition, and they must inspire confidence, passion, loyalty. Companies have customers, not constituents, but consumers vote for Brand A over Brand B, or vice versa, every day when shopping for products or services, so your brand needs to register with new and repeat buyers alike.

Back in May, we were approached by 'wichcraft to assist with some new projects. They had just finished up a rebrand and needed help putting the new guidelines into practice for the launch of their newest East Tribeca location. Menus, ice cream stickers and tea packaging, where do we sign up?

A little throwback today. Here is a stop-motion video we created for a new product launch. Video is a great way to get clients, customers and users excited about a new product. The video was used to abstractly explaining the technology to new users, wholesale partners and trainees. Video is a great brand extension. Think beyond your logo!

A quick look at the branding we developed for FuseBox, a wholesale jewelry design service located in Roswell, Georgia. We worked with them everything from branding, to web design to a complete styled photo shoot. 

We are always excited when we get to introduce a new website. Nothing shows off a brand better than a well-designed, great functioning website. The site we developed for SugarCube delivers just that -- a clean, bold, modern site to introduce their brand to the world

Earlier this summer our client brilliant. Atlanta came to me with a fun project. Create graphics to help promote their new jewelry collections. Each collection is regional and features jewelry from local designers. What we came up with is regional inspired line drawings. All were hand drawn by Ken. They are fun, simple and clean with just enough personality to be memorable.